Stylemax, a leading women’s apparel trade show, requested a sophisticated image campaign. We delivered a powerful concept, combining high fashion photography and clean and concise design.
Disciplines:
Branding
Direct Mail
Advertising
Website Design
Show Directory
Signage
NeoCon, the largest commercial interior industry show in North America, required a cutting edge concept for it’s design-oriented audience. The entire campaign was based on taking direct mail to a whole new level through the use of die-cut techniques and multiple imaging. This resulted in a very successful and impactful campaign approach.
Disciplines:
Direct Mail
Advertising
Web Design
Signage
Chicago Collective, a major menswear trade show, requested a direct mail piece that would be impactful to its audience. After creating the CC logo, we incorporated a major element of it as the main focal point of the piece. The bold radius shape of the branded C within a die-cut and various varnishes helped the brand stand out. The result was a cutting edge approach to a traditional project.
Disciplines:
Branding
Direct Mail
Website Design
Show Directory
Signage
The Night of Stars committee was looking for a way to take their special occasion to the next level. We delivered an invitation that set the event apart in a crowded social season. With the use of a geometric logo mark and an image of light streams, the end result launched their annual fundraiser in style.
Disciplines:
Invitation
Magazine ad
Program
The management team at Bannockburn Green, a high-end shopping destination located on the North Shore, wanted to update and reinvent their existing website. The project was accomplished by incorporating new photography, a complete graphic redesign, concise copy and friendly navigation.
Disciplines:
Branding
Photography
Website Design
Advertising
At EG Design, we feel one of the strongest design elements is the use of clean and contemporary typography. When used creatively, it can become the focal point of a piece. For CHIC, an elegant gala event, we accomplished this with a bold logo in the form of an embossed printing technique. The extra sense of touch and feel of the invitation added critical elements to the impact of the message.
Disciplines:
Branding
Direct Mail
Advertising
Signage
Eye-catching invitations elevate a special event. For a high-profile organization such as Fashion Group International of Chicago, the challenge was to create a piece that would attract a sophisticated design-oriented audience to their annual Rising Star Awards event. The finished product was achieved through the use of color, pattern and a creative layout. The visually innovative invitation was ultimately transformed into an effective ad in Chicago magazine, a program book, a website banner ad and an email blast.
Disciplines:
Invitation
Magazine ad
Banner ad
E-blast
Program
For Stylemax, a leading women’s apparel trade show, the task was to re-imagine the brand in a sophisticated manner. What better way to achieve this than with the use of a free-flowing script typeface. Using the eight characters that form Stylemax in a deconstructed, abstract way the result was extremely effective and visually impactful.
Disciplines:
Branding
Direct Mail
Advertising
Website Design
Show Directory
Signage
NeoCon East, a high-end hospitality and commercial furniture trade show on the East Coast, was looking to take their show to the next level. We used select photography of the exhibitor’s products and a bright color palette to highlight the texture and feel of their merchandise. We created a visually successful campaign that resulted in a significant increase in attendance.
Disciplines:
Direct Mail
Advertising
Web Design
Signage
The use of metallic inks and soft touch coating captured the essence of the sophisticated image created by a world renowned photographer. With respect for the image and emphasizing the tagline of the piece, the result was high fashion and sophisticated. We were able to do this by fusing strong images with bold text, an extremely effective combination.
Disciplines:
Branding
Direct Mail
Advertising
Website Design
Show Directory
Signage
For our NeoCon East client, we took a fresh design approach to present their information in an eye-catching way. With an accordion fold and full fold out directory, their message jumped out of the piece to grab the viewer’s attention. Our experienced team takes pride in finding new and creative ways to deliver an effective and memorable message.
Disciplines:
Creative
Direct Mail
Advertising
Website Design
Show Directory
Signage
For this special Fashion Group International event, the challenge was to create a piece that conveyed both simplicity and elegance. We accomplished this with a printing technique referred to as a ghost effect. When viewed at certain angles, light revealed the pearlized pattern print varnish. It set a new standard of innovative invitations for the organization.
Disciplines:
Invitation
Program
Creating the graphic concept for the Bridal Industry's most visible event, The DEBI Awards, was a team effort. Taking an art deco theme, reflected in the decor along with the invitation and on-site graphics, proved to be the right formula. Working closely with the Bridal marketing team, we were able to deliver an elegant and artistic concept that reflected the historic Field Museum, the array of Bridal designs on the runway and this prestigious black tie event.
Disciplines:
Branding
Direct Mail
Event Program
Signage
The challenge was to capture the freshness and sense of style associated with the Prom category. From the photo shoot designed with balloons to the final direct mail and advertising pieces, the end result conveyed the energy and spontaneity of this all important special occasion segment of the industry.
Disciplines:
Branding
Direct Mail
Advertising
Website Design
Show Directory
Signage
The challenge was to create a strong identity for a variety of projects, ranging from trade shows to residential events. Each individual corporate identity was created for multiple uses in direct mail, advertising and onsite signage. Giving a brand a visually compelling image is our specialty.
Disciplines:
Logos
Corporate Stationery
Directories
Banner Ads
Signage, one of the most important factors in making a brand and project come across successfully and effectively. From trade show signage graphics to outdoor building signage wraps, we can create an eye-catching campaign to get your message and brand seen across multiple mediums.
Disciplines:
Branding
Signage
